I.C.O.N

DIANA VREELAND

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Her reign as fashion innovator influenced today in a lot more ways than you'd expect. In 1946, she proclaimed the bikini as a fixture as important as the atom bomb. She coined the term 'pizazz', the only world to appropriately define dazzling style. She discovered Edie Sedgwick and Lauren Hutton for us. She once defined pink as the navy blue of India, and to this day, the perception sticks. And somehow, decades later, we're still on board her journey for the pursuit for the perfect shade of red.

Vreeland went from Harper's Bazaar to editor-in-chief of Vogue. In her later years, she became curator to the Metropolitan Museum of Art. Several years before she passed away, she wrote her autobiography, D.V.

she introduced herself to readers to a "Why Don't You?" column at harpers Bazaar.

Why don't you have your cigarettes stamped with a personal insignia?

Why don't you wash your child's hair in champagne?

While it didn't always have to make sense, Vreeland made sure each quote suggested a feminine individuality.

At age 86, she died in 1989.

Vreeland was portrayed in the film Infamous (2006) by Juliet Stevenson. She was also portrayed in the film Factory Girl (2006) by Ileana Douglas.